The President of WWE International, Andrew Whitaker was recently interview by IndianTelevision.com. He said the difference between WWE and TNA according to WWE’s view is that WWE is “entertainment” and TNA is “pro wrestling.” Here are some highlights from the interview:

TNA as a competitor: “All forms of entertainment are competition for WWE as we compete for the public’s attention and entertainment dollar. For any sports or entertainment company, whether you are Manchester United, U2 or WWE, the biggest concern is the enormous proliferation of content in the market. However, WWE is a significant force within entertainment and pop culture. Within our specific entertainment genre, we clearly are the industry leader. While TNA is pro-wrestling, WWE is entertainment.”

WWE and the Economy: “Although WWE is performing relatively well in the current economic environment, as a company we are working to significantly reduce operating expenses. The changes we have made will allow us to deliver even stronger financial performance in a challenging economic climate.”

WWE Studios: “The success proves that there is an immense appetite from our fans to see their favourite WWE Superstars undertaking movie roles for their enjoyment, either in cinemas or on DVD. It has also highlighted some exceptional talent among several WWE Superstars for applying their acting skills to the big screen.”

WWE Online: “WWE’s online presence is continuously growing and developing. We have more than 14 million unique visitors worldwide every month to our primary website, WWE.com, viewing approximately 22 million video streams. This makes us a larger site than those of professional sports leagues, such as the NFL and Major League Baseball, and in 2008 WWE was the second most searched term on Yahoo! after Britney Spears. We have also launched localised websites in a number of international markets including Spain, Italy, Portugal and, of course, India. In India, WWE has partnered with Sify to deliver a local Indian website. WWE content is also available to fans via on and off portal mobile platforms across the globe.”

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